Tips & Guides — Affise https://affise.com/blog/category/marketing-tips-and-guides/ Performance Marketing & Mobile Attribution Platform Thu, 01 Aug 2024 13:33:44 +0000 en-US hourly 1 Future of mobile attribution: how AI changes the game https://affise.com/blog/future-of-mobile-attribution-how-ai-changes-the-game/ Thu, 01 Aug 2024 13:31:45 +0000 https://affise.com/?p=58200 Mobile attribution, the process of tracking user interactions and attributing them to specific marketing efforts, plays a pivotal role in optimizing strategies and maximizing return on investment. As technology advances, AI is emerging as a game-changer in the realm of mobile attribution, offering innovative solutions and transforming the way businesses analyze and optimize their marketing […]

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]]> Maximizing ROI in iGaming: Advanced Media Buying Strategies https://affise.com/blog/maximizing-roi-in-igaming-advanced-media-buying-strategies Thu, 11 Jul 2024 06:59:43 +0000 https://affise.com/?p=53771 The article outlines the critical importance of achieving a high Return on Investment (ROI) in the competitive iGaming industry. It emphasizes the importance of understanding the iGaming landscape and maximizing ROI through effective media buying tactics. The article covers various techniques, including data-driven targeting, retargeting, programmatic advertising, geotargeting, and mobile optimization, offering actionable insights to […]

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]]> Ethical Considerations in Media Buying: Balancing Profit with Social Responsibility https://affise.com/blog/ethical-considerations-in-media-buying-balancing-profit-with-social-responsibility Tue, 16 Jul 2024 05:35:32 +0000 https://affise.com/?p=53999 Media buying, the process of purchasing advertising space or time on various platforms to promote products or services, is a cornerstone of modern marketing strategies. However, amidst the pursuit of profit and business objectives, media buyers face a myriad of ethical considerations. In an era marked by increasing consumer consciousness and societal scrutiny, striking a […]

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]]> Real-Time Optimization in Mobile Attribution with AI: A Comprehensive Guide https://affise.com/blog/real-time-optimization-in-mobile-attribution-with-ai/ Thu, 11 Jul 2024 06:59:43 +0000 https://affise.com/?p=53332 In the mobile marketing landscape, the ability to adapt and respond to user behavior in real time is a game-changer. Mobile attribution—the process of tracking and attributing user actions to specific marketing efforts—is at the heart of understanding and optimizing these interactions. Artificial Intelligence (AI) has emerged as a powerful tool in revolutionizing this space, […]

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]]> Media KPIs That Matter in iGaming https://affise.com/blog/media-kpis-that-matter-in-igaming Thu, 11 Jul 2024 06:59:43 +0000 https://affise.com/?p=53478 This article explores essential media KPIs crucial for success in the competitive iGaming industry, focusing on metrics like Return on ad spend (ROAS), Player lifetime value (LTV), Click-through rate (CTR), Conversion rate, and more. By tracking and analyzing these key indicators, you can optimize your marketing strategies, drive business growth, and maximize return on investment […]

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]]> User Attribution in Telegram mini-apps https://affise.com/blog/user-attribution-in-telegram-mini-apps/ Thu, 27 Jun 2024 11:11:27 +0000 https://affise.com/?p=52620 The Rise of Telegram mini-apps : A Growing Trend In recent years, Telegram has seen significant growth in its user base and the number of channels and apps associated with the platform. This trend can be attributed to several factors, including enhanced privacy features, the versatility of the platform, and the increasing demand for alternative […]

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]]> Integrating Influencer Marketing into Media Buying Strategies https://affise.com/blog/integrating-influencer-marketing-media-buying-strategies/ Thu, 13 Jun 2024 17:42:00 +0000 https://affise.com/?p=52516 In recent years, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences in authentic and engaging ways. Leveraging the influence of individuals with large and dedicated followings on social media platforms, influencer marketing offers a unique opportunity to reach consumers through trusted and relatable voices. As such, integrating […]

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]]> Future Trends in Mobile Attribution https://affise.com/blog/future-trends-in-mobile-attribution/ Thu, 13 Jun 2024 16:48:39 +0000 https://affise.com/?p=52486 In the fast-paced realm of digital marketing, staying ahead of the curve is paramount for businesses seeking to optimize their mobile strategies. As discussed in this guide, mobile attribution is the process of understanding and assigning value to various touchpoints in a user’s journey. It stands at the forefront of this optimization effort. As we […]

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]]> Affise Benefits: Stress proved Infrastructure to handle large data volumes for Media Buying Teams https://affise.com/blog/affise-benefits-stress-proved-infrastructure-to-handle-large-data-volumes-media-buying-teams/ Tue, 11 Jun 2024 12:19:46 +0000 https://affise.com/?p=52398 The realm of media buying is continually evolving. With the proliferation of online platforms, social media channels, and digital advertising networks, the volume of data generated has skyrocketed. For media buying teams, this deluge of data presents both opportunities and challenges.  To effectively navigate this landscape and capitalize on opportunities, they require robust infrastructure capable […]

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]]> The Evolution of Media Buying in iGaming: Trends and Predictions https://affise.com/blog/the-evolution-of-media-buying-in-igaming-trends-and-predictions/ Mon, 27 May 2024 16:53:56 +0000 https://affise.com/?p=51852 In the fast-paced world of iGaming, where competition is fierce and player engagement is paramount, media buying plays a pivotal role in shaping the success of companies in the industry. Over the years, media buying strategies have evolved significantly, driven by technological advancements, changing consumer behaviors, and regulatory shifts. Understanding the historical trends and predicting […]

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