Tips & Guides — 27 Mar 2023
Best Affiliate Marketing Niches
In the last few decades, many new professions have appeared that seek to achieve passive income. Blogging, social media, video making, and many other content creation methods can be a source of making money online. Affiliate marketing is one of the key components in achieving this goal today.
Access best potential partners in the most profitable niches through Affise Reach.
Learn more →If you are the owner of a high-quality traffic source, you can refer to affiliate product landing pages and get paid for a click or sale. The affiliate marketing business has evolved so much in recent years that it led to the emergence of affiliate networks and referral tracking software solutions that simplify and automate affiliate marketing for everyone involved.
In affiliate marketing, it’s relatively easy to get started right away. For example, you can join one of the largest eCommerce affiliate programs and quickly become their partner. With the variety of affiliate products and peculiarities that come along, it makes sense to figure out the most profitable niches in affiliate marketing first. It is where we hope to help you with this article. So, let’s start, shall we?
Think about affiliate marketing as an opportunity to share information about products you like and get paid for that. In a nutshell, you join a partner program of your choice, promote products to others, and receive a commission for each sale you make. Of course, to make affiliate marketing your main job, you need to find the most suitable affiliate programs for you and maximize your advertising efforts.
Affiliate marketing niches imply that you promote affiliate products through narrower population segments. For example, you can determine these segments by budget, demographics, geographics, or customer interests and preferences.
Let’s pretend for a moment that you are promoting health and fitness niche products. It is a fairly general category that can include many different products. For example, let’s say you are promoting bodybuilding supplements. Now it is a sub-niche, and you need to build an advertising campaign considering the characteristics and preferences of the target audience, in this case, bodybuilders.
Many marketers wish they just had a tailored list with the most profitable affiliate marketing niches, and that’s it. Except, nothing is that simple. Essentially, the most efficient way to generate the best niche ideas is to analyze current global trends continually.
Additionally, there is no single ideal niche in the long run. Take, for instance, the situation with the coronavirus pandemic that has swept the whole world. Many people lived under lockdown, and this influenced their main consumer preferences. The demand for online education and online dating has instantly risen. Naturally, the amount of doorstep product deliveries has increased, as an interest in healthcare products. However, some market niches, like travel, drastically lost their demand due to the pandemic.
As you can see, nothing is permanent. Overall, there are several steps to consider when choosing an affiliate niche. Let’s take a look at the most significant ones.
First of all, it’s important to collect as much information as possible about the niches you are interested in. You can research affiliate marketing forums and communities for information about the vertical. Sometimes you can also find answers to many questions about various industries on Quora.
Also, use this insight to identify the least competitive verticals. Of course, it would also be good if the chosen vertical and sub-vertical had a sufficiently active target audience and not very strong competition.
Simply put, you need to understand how much money the sale of affiliate products in a particular niche will bring you. Look for the best affiliate programs and analyze their conditions. Usually, programs with very high commissions mean the product will be harder to sell. Consider also the seasonality of sales, whether the affiliate product is prone to seasonal sales or not. Make sure you weigh all possible monetization factors before jumping into the vertical.
It is worth noting that picking the right affiliate tracking software tools can make your life significantly easier. They will enable you to track your performance, automate your workflows, and protect you from fraud. You should take a close look at all of the options and affiliate marketing features that they offer. If you are not sure how to pick the right partner or what features to look for, be sure to check out our guide on partnership marketing software.
Another valuable thing to do before choosing an affiliate marketing vertical is to check your keyword’s cost-per-click (CPC). That should help you understand how much you will spend if you compete for paid traffic (PPC) and sales in a particular niche.
You can use Google AdWords and check the popularity and competition of keywords and the approximate cost per click. Note that high CPC can mean that this category has considerably high profits that justify these high stakes.
Planning and research is clearly a good thing, but don’t spend too much time on these steps. The best way to find out how each niche and affiliate product shows itself is to start promoting. Actual sales and your profits analysis are the most reliable data you can get.
You can start testing affiliate niches with, for example, the world known affiliate programs, Amazon Associates. It is the most extensive program with a wide range of products from many niches, making it an excellent platform for aspiring affiliate marketers.
Now that you have the entire knowledge base in your arsenal let’s move on to the main question. Which affiliate marketing verticals are the most profitable right now?
The most reliable affiliate marketing niches in profitability terms are not tied to any particular season or period. They are also called evergreen niches. In addition, by choosing one of the niches from our ranking or their sub-niches, you can confidently run a long-term affiliate marketing campaign. It means that you are unlikely to face demand problems with the affiliate vertical of your choice in the coming years.
The Health & Wellness industry belongs to evergreen affiliate marketing verticals because people are always looking for ways to improve their health and avoid diseases.
The global health and wellness market reached a value of $3.31 billion in 2020. Looking forward, the publisher expects the worldwide health and wellness market to reach a value of $4.24 billion by 2026, exhibiting a CAGR of 4.10% during 2021-2026.
Health & Wellness is an industry that consists of all activities intended to improve the physical and mental health of the consumer. Among them are yoga, healthy eating, personal care, beauty, nutrition, weight loss, mediation, spa retreats, workplace wellness, and wellness tourism.
Making sales in the health niche is relatively easy because people are eager to try new products that can help them improve their overall health. However, there is quite a lot of competition in this vertical, so beginners should look for narrower sub-categories, like fitness, bodybuilding, weight loss, beauty and wellness.
The beauty niche is very competitive, but that’s actually a big plus for affiliate marketing. Since affiliates, like video bloggers and influencers, are the primary source of advertising in this category, brands are battling to collaborate with them. It means higher affiliate commissions for beauty products. In addition, the beauty industry itself is on the rise.
In 2020, it reached $483 billion, but by 2021 it had reached $511 billion, and with an annual compound growth rate of 4.75%, it was projected to rise to $716 billion by 2025 and $784.6 billion by 2027.
In this evergreen affiliate marketing vertical, there is also room to unfold in terms of selecting sub-niches, like haircare, nail care, skincare, male cosmetics (beard care).
The financial industry has such a wide reach that you most likely use some of these products too. For example, millions of people worldwide use credit cards, have bank accounts, take loans, invest or trade on Forex.
The financial industry includes various financial tech (fintech) companies that have rapidly attracted millions of users. Fintech is a branch of technology and the internet that creates cost-saving solutions.
The global financial services market size is expected to grow from $20.4 trillion in 2020 to $22.5 trillion in 2021 at a compound annual growth rate (CAGR) of 9.9%. The financial services market is further expected to reach $28.5 trillion by 2025 at a CAGR of 6%. Another factor in favor of choosing a financial vertical for promotion is the growing popularity of cryptocurrencies and blockchain technology.
In matters of economics, people often prioritize recommendations from friends, acquaintances, and experts. Therefore, companies from the financial sector often use affiliate marketing to promote their products. In addition, affiliate programs in the financial vertical have some of the highest commissions (usually around $100 per sale).
You may not be aware, but gaming has long become a mainstream industry. Therefore, gamers are not just buying video games but also a ton of in-game items. As a result of the industry’s popularity, Twitch or YouTube video game streamers and pro gamers became as influential as Instagram beauty models. Plus, most gaming products are sold online, which is an excellent environment for affiliate marketing.
The gaming market generated $177.8 billion in 2020. 2021’s global gaming market will generate revenues of $175.8 billion.
Gambling has become another niche that has benefited from the existence of the Internet. Thanks to the emergence of online casinos and betting sites, many people get the opportunity to try their luck and satisfy their thrill-seeking desires without leaving their homes.
The global gambling market is expected to grow from $465.76 billion in 2020 to $516.03 billion in 2021 at a compound annual growth rate (CAGR) of 10.8%. The market is anticipated to reach $674.7 billion in 2025 at a CAGR of 7%. The growth of online demand, therefore, provides a very healthy environment for affiliate marketing.
If you are looking for a slightly narrower niche in gambling, we recommend paying attention to sports betting. In addition to the usual popularity of sports, there are also events to which people pay special attention. We are talking about such major events as the international football tournament UEFA EURO 2020 and the upcoming Olympic Games in Tokyo. During such events, interest in sports and sports betting increases, which means more opportunities for affiliate marketing.
There has never been a greater demand for online education than today. When the coronavirus pandemic hit the world, people forced to sit on self-isolation began to pay even more attention to online education opportunities. You can choose online courses for any preference and interest, in different languages and any level of complexity.
The Online Education Market size is projected to reach $53.13 billion by 2027, from $8.4 billion in 2020, growing at a CAGR of 30.15% during 2021-2027.
As long as people look for any kind of romantic relations, the dating vertical of affiliate marketing will not go away. The online dating industry provides people with services that meet these needs. Such services mainly include dating websites and mobile apps. Moreover, many bloggers and coaches offer advice and teach people about romantic dating, which creates a good platform for affiliate marketing.
Global dating app revenue was $3.08 billion in 2020, with 270 million registered users worldwide.
To start making money in partner marketing, you need to start working with renown and reliable brands. Building long-lasting partnerships with them will help you get regular income with less effort. Connect with those brands through Affise Reach.
Create a portfolio at Affise Reach and help advertisers contact you directly. Find new brands and direct advertisers from any affiliate marketing vertical, geo, promotional channel, etc.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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