Tips & Guides — 01 Jul 2022
Top tips to earn more in affiliate marketing
Becoming a successful publisher takes time and dedication, as the strategies require a long-term commitment. As a result, many people wonder if it’s still possible to earn a good income as a publisher or if it’s a sustainable direction to take. This article aims to shed light on this and show recommended techniques to get the most out of this field by clarifying these questions.
The global affiliate marketing industry, estimated at $12 billion, will continue to grow and create new opportunities, and publishers can undoubtedly benefit from this booming market with the right tactics and tools. But what do we mean when we talk about a long-term strategy? Firstly, keep in mind that profiting as a publisher requires much more than just distributing links.
To make money effectively in this field, you need to find the right products and join forces with brands. If you are ready to get involved and understand how to get good results from monetizing your site, continue to read.
In recent years, customers have turned to online shopping more than ever. One factor that has driven growth and changed the way brands sell online is that social media platforms have added more commerce features that allow shoppers of participating online retailers to browse and buy products without leaving the platform.
In 2020, social commerce accounted for 3.4% of total eCommerce sales, and that percentage is still growing, as, now, social media platforms can be integrated into eCommerce, making it easy to promote products in multiple places.
Image source: Statista
Not far from this, more and more people have decided to become affiliates and consider this a desirable income opportunity. Affiliates, as publishers, can work from home or any other place, and the requirement is to have good skills for it, especially in digital marketing tools. As a result, search interest in the query “affiliate marketing” has steadily increased in recent years, specifically between 2015 and 2020.
We can see that search interest has increased by over 200% in Google Trends data, with more and more people looking to understand affiliate marketing, and what skills it requires.
Image source: Google Trends
The earning potential for publishers in affiliate marketing is unlimited, but that does not mean everyone will profit. Achieving your goals as a publisher involves a range of strategies. On the other hand, it can bring you excellent results.
Among the benefits for publishers is that affiliate marketing is a way to monetize content while creating a new revenue stream. Besides, many publishers like it because it does not clash with the UX or other interventions in the layouts compared to ads. Let’s see how publishers can get the most from this industry:
First of all, try to know details, specifications, pros and cons, and who the product is recommended to before introducing it to your target audience.
This will do more than you can imagine. The audience notices when publishers point out products with affinity and mastery. In addition, knowing the products you are referring to helps with all other steps, including promoting them more effectively and thus driving more conversions.
Knowing your target audience is essential for success when promoting your offers. One of the ideas behind publisher content is promoting products that your audience needs. To generate good results in these terms, it is essential to invest in the relationship with your readers and get to know them better.
By knowing your readers, you can promote products that they recommend or those that you believe might be a good fit for them. A loyal audience interested in what you have to say is worth it since they will engage more with the offers and deliver better results.
Additionally, consider that the preferences of the audience may vary depending on the niche. If you are starting or looking for new options to profit in affiliate marketing, look at the most popular categories by market share. For example, 18.7% of affiliate programs belong to fashion, followed by sports (14.6%) and beauty and health/wellness (11.1%).
Image source: AMNavigator, BloggingX. Designed by: FinancesOnline
The trust that brands and readers place in publishers is invaluable. In many cases, what they’re looking for is to see that the offers and products you are promoting truly benefit potential customers.
To build trust, first, put yourself in a customer’s shoes and consider whether you would buy that product. Test the product as often as possible to see if what it promises is really what people want. The quality of the products you recommend is directly related to your image as a publisher.
Once you gain this knowledge and start believing in the product and its benefits to the market, it can show in your content enthusiasm. As a result, the more you recommend quality products, the more your audience will trust your words.
Image source: Freepik
Think twice about accepting too many offers and overextending yourself. Always ask yourself if you have enough time and resources to promote the number of offers they have at the moment. Working a smaller number of programs but promoting effectively can be much more profitable.
As we said so far, posting a link without having a strategy and just hoping for the best is not enough to achieve good results. Remember that the best results come from implementing long-term strategies in affiliate marketing, and it takes time not only to find suitable products but also to promote them properly.
As a publisher, you need to select the offers carefully. To identify the best offers, you should pay attention to some essential details:
Image source: Freepik
The way you present and promote a product will be critical to the success of your campaign. Even if publishers work with various products, they need to treat each product uniquely and think about how to promote it with benefits that will entice potential customers to buy.
The key to being effective is in the presentation and quality of content that is more likely to attract partners interested in promoting that product. Remember that increasing your revenue also means increasing the chances of conversion for the products you promote.
Content makes all the difference when it comes to presenting your product. So, if it is of low quality and does not provide your audience with interesting insights, it will be discarded and affect the credibility of your blog or post.
One way to start producing content is to teach people new skills and write articles that show how. It could be an article explaining how to create an online course step by step, for example. This type of content aims to teach someone a new skill in the shortest amount of time. However, the information needs to be clear and concise. Include your affiliate link at the end or anywhere else you see fit.
This is a great way to introduce products to your audience and attract new buyers. Also, this type of content helps those who want to buy a product and need more information about it. In this type of content, make sure that you use the keywords that most users search for and add important information such as ease of use, price, support, effectiveness, pros, cons, etc.
Some affiliate programs allow you to request a product sample to write your honest opinion about it. So, check if this option is available for the product.
It may not be a good idea to focus all of your energy on one channel, especially at the beginning of your journey. Instead, explore the variety of options and resources that digital marketing offers. It’s also a great way to show that you have many different examples of how your work can positively impact a company’s campaigns.
Video: Recommended to build authority by recording podcasts or creating online courses. However, you need more in-depth content and often need to show that you are an expert in a topic.
PPC: Suitable for publishers with extensive knowledge of digital marketing and the know-how to manage and administer campaigns for a specific target audience.
Social networks: Use them to promote shorter content and build an online presence, as you can update your followers there with your news daily. It’s also a channel to promote the content created on other platforms, such as the blog or your website.
Email marketing: Ideal for keeping your audience base constantly informed about tips and even special discount coupons to generate more visitors for your offers.
Find offers through Affise Reach
Undoubtedly, all work as a publisher requires reliable tools to find attractive offers and brands interested to team up with you. One way to simplify communication is by joining our Reach platform, which connects brands, affiliates, and advertisers. By using the platform, partners can be easily discovered by brands and accept the offers that suit them most.
As a publisher, you’ll be a part of global partner programs across different niches – all on one complete platform, developed to facilitate the whole process. What differentiates Affise from affiliate networks is that it provides direct relationships. Affiliates and publishers can directly interact with brands and build long-term relationships. Here are the main advantages for publishers who join Reach:
As discussed here, the affiliate marketing market has been growing every year and opening up new opportunities. However, a good publisher will understand that the best strategies involve long-term work. Let’s recap major tactics:
Publishers who want to stand out in the market need to have their techniques very well-defined. Thus, if you need more information on any of these topics at any time, please read this article again if necessary.
The lack of resources to leverage partnerships makes an editor’s job way more difficult. Consider Reach to help you to achieve more satisfying and profitable results for your work. In addition to direct connection and other functions, Reach allows business owners and brands to see and reward your efforts to promote and get good conversions for them. Thus, the platform resources can be used for publishers not only to find brands but to create profitable relationships.
Start monetizing your content with Reach today!
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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